Reselling is a delivery relationship
A link building reseller packages fulfilment into its own client service. Unlike referring a prospect for a commission, the reseller usually manages the customer relationship and commercial offer. Define those responsibilities explicitly. An affiliate arrangement and a reseller agreement should not be treated as interchangeable.
Set the commercial scope
Agree the services available, pricing basis, invoicing process and responsibility for client communication. Confirm how revisions, replacements and exceptions are handled. Your resale price should account for strategy, approvals, reporting and account management rather than applying a margin to an incomplete fulfilment quote.
Make quality review repeatable
Document publisher criteria, excluded topics, destination pages and approval requirements. Review actual delivery against those instructions. Maintain separate campaign records for each client, and keep the original agreed scope available. A simple escalation route helps both teams handle issues before they affect a client relationship.
Discuss a partnership
World Reach works with agencies through managed and white-label delivery. Share the type of clients you support, your expected workflow and the level of fulfilment required. Reseller terms need a written agreement; this page does not assign a fixed discount, commission or minimum order that has not been agreed.