How We Vet Publisher Sites

What our AI analyzes

Our AI filtering engine examines every candidate domain across a 200+ factor quality framework, grouped into four core areas. A site has to clear all of them before it can enter your campaign.

• Technical SEO metrics — the domain's technical health and authority signals.
• Content quality — whether the site publishes genuine, valuable content for real readers.
• Backlink profiles — the quality and cleanliness of the site's own inbound links.
• Penalty signals — indicators that a domain has been penalized or is at risk.

Penalty detection

Advanced algorithms detect manual penalties, algorithmic impacts, and suspicious patterns that could compromise your link building. Any domain showing signs of a penalty — or the behaviour that leads to one — is excluded before it ever reaches your campaign.

Blacklist monitoring

Every domain is cross-referenced against 50+ spam blacklists and penalty databases in real time. This instant check ensures zero overlap with dangerous, flagged, or deindexed domains — the sites that quietly drag down a link profile.

Real-time updates

Search algorithms change constantly, so our filtering criteria do too. The system updates 24/7 to adapt to the latest algorithm changes and industry best practices, which means a site vetted today is judged by today's standards — not last year's.

The vetting process, step by step

1. Incoming domains. Candidate publisher sites enter the pipeline from our network and outreach.
2. AI quality filter. Each domain is scored against the 200+ factor framework across technical SEO, content, backlinks, and penalty signals.
3. Penalty & blacklist screening. Domains are checked for penalties and cross-referenced against 50+ blacklists and penalty databases.
4. Safe sites in, risky sites rejected. Only domains that clear every check become available; the rest are rejected — that's how we hold a 0% toxic-link rate.
5. You approve the final placement. On top of automated vetting, you review and approve every site and piece of content before it goes live.

Risk minimization, backed by a guarantee

Sophisticated risk assessment eliminates the threat of toxic backlinks affecting your SEO performance. And because we stand behind the vetting, every link carries a 12-month live-link guarantee — if a link drops within that window, we replace it at no cost.

Frequently asked questions